The Qualitative Research Centre.  'Putting a human face on the business of marketing.'

New to download

FACE VALUE by Arnie Jacobson (free download)


This small book will help us work with others. Whether we're meeting around a conference or dinner table, a pizza, coffee bar or focus group there will always be just a few forces at play that will influence the time we happen to be spending together... Click cover to download.

Armadillo Roadkill by Gary Hirsch and Arnie Jacobson (free download)


A fun, very small book, my mate Gary Hirsch and I put together a while back.  5 principles that help…. Click cover to download.

In the works... Arnie's legacy project


Why spending real time together, really matters… Guiding principles and practice for anyone who does the kind of work we do...


© QRC, 2014   |  The Qualitative Research Centre Inc.  |  1526 Spruce St.  |  2nd Floor  |  Boulder CO 80302  |  Tel 303.473.0848  /