The Qualitative Research Centre.  'Putting a human face on the business of marketing.'

How We Help

People are good at 'being consumers'.  The time QRC spends with people is designed to get beyond the predictable and public voice people use when they are asked about products and brands and advertising.


The insight, understanding, and simple dose of humanity we bring to the table is what helps kick-start creative processes and creates connections, reacquaints and rekindles relationships, finds a cultural and personal space for brands in people’s lives.



© QRC, 2014   |  The Qualitative Research Centre Inc.  |  1526 Spruce St.  |  2nd Floor  |  Boulder CO 80302  |  Tel 303.473.0848  /